Tag: Sensory Marketing
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Dive into the multisensory world of cannabis through the lens of sensory marketing. This approach transforms the cannabis experience into a journey, enriching both consumer engagement and business growth. By exploring the diverse aromas, flavors, and visual appeal of cannabis, brands can forge emotional connections through sensory branding and immersive tasting events. Engage consumers with…
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In “Magic’s Favorites: The Art of Cannabis Sensory Marketing,” John “Magic” Greenleaf elevates the cannabis retail experience through sensory branding. By engaging all five senses—sight, smell, touch, taste, and sound—he crafts memorable encounters that go beyond the product. Terpenes play a key role, with distinct aromatic and flavor profiles shaping consumer preferences. A case study…